American music big Sony Music Leisure has signaled intentions to make the most of non-fungible tokens (NFTs) after submitting a trademark utility overlaying music and artists underneath the Columbia Data brand.
In line with an Aug. 30 trademark utility to the USA Patent and Trademark Workplace (USPTO) shared by trademark lawyer Mike Kondoudis on Sept. 6, the applying covers “audio and video recordings that includes dwell musical performances authenticated by NFTs.”
#SonyMusic has filed a trademark utility for the Columbia Data brand claiming plans to make use of it for:
▶️ NFT Backed Media
▶️ Music + Podcast Manufacturing
▶️ Artist Administration + Music distribution companies
..and extra!#NFTs #Metaverse #Web3 #Columbiarecords #Pop #Rock #Hiphop pic.twitter.com/xY7kRMgo1m
— Mike Kondoudis (@KondoudisLaw) September 6, 2022
The applying additionally covers advertising companies, promotion, distribution, advertising, promoting, and on-line leisure, together with podcasts and audiovisual recordings.
The brand new trademark utility comes within the wake of a number of different Sony Music-backed NFT tasks.
In August, MakersPlace, an NFT market devoted to digital artwork, secured $30 million in Sequence A financing from a number of notable corporations, together with Pantera Capital, Bessemer Enterprise Companions, Coinbase Ventures, and Sony Music Leisure.
March noticed the music firm accomplice with Solana-based NFT market Snowcrash and fellow music behemoth Common Music Group to launch Bob Dylan and Miles Davis NFT collections sooner or later in 2022, with plans for extra sooner or later.
NFTs and the Metaverse are slowly changing into extra distinguished within the music and leisure trade.
MTV’s Video Music Awards on Aug. 29 closely featured on-line and digital performances, together with Eminem and Snoop Dogg performing their new single in a Metaverse created by Yuga Labs, the identical firm behind the Bored Ape Yacht Membership.
Associated: There’s extra to NFTs than simply PFPs — 5 methods nonfungible tokens will rework society
The tune “From the D to the LBC” was launched in June, and options two Bored Ape Yacht Membership avatars owned by Eminem and Snoop Dogg.
MTV’s Video Music Awards additionally debuted a brand new award class, Greatest Metaverse Efficiency, which featured nominations for six completely different acts in its inaugural 12 months, Ariana Grande, Justin Bieber, Charli XCX, Twenty One Pilots, BTS, and Blackpink, who ultimately received.